Devices Head Rick Osterloh gifting a Google Pixel phone to Union Minister Ashwini Vaishnav at the Google for India event.
Google Pixel phones will now be made in India also. It will start with Pixel 8. These devices will hit the market from 2024. At the Google for India event on Thursday, Devices Head Rick Osterloh said that the company will partner in India for manufacturing setup.
“This is an initial step toward expanding production to meet local demand for Pixel devices,” Osterloh said. More importantly, this is a big step in Google's commitment to Make in India.
Apple is already making iPhone in India
Apple is already manufacturing iPhone in India. Now Google is also going to do the same. India wants to become a global hub in electronics manufacturing. It has planned to produce electronics products worth $300 billion by the year 2025-26.
Pixel 8 was launched on October 4
Google launched Pixel 8 and Pixel 8 Pro phones on October 4, 2023. Their starting price is Rs 75,999 and Rs 1,06,999. Google will provide support on its phones for 7 years i.e. till 2030. It will get OS updates, security updates, feature drops and AI innovations.
50MP camera in pixel phones
Rear camera in Pixel 8: 50MP + 12MP. Front camera: 10.5MP. Whereas Pixel 8 Pro has rear camera: 50MP + 48MP + 48MP and front camera: 10.5MP. The Pixel 8 has the same primary sensor as the Pixel 8 Pro.
Google claims faster autofocus throughout the camera experience, especially in low-light conditions. Camera software features include Magic Eraser, Photo Unblur, Night Sight, Top Shot, and more. Tensor G3 processor is available in both the phones.
Google is far behind Apple and Samsung
According to 2022 data from analyst firm IDC, since the release of the first Pixel phone in 2016, Google has sold a total of 27.6 million phones. Whereas in 2021 alone, Samsung sold 272 million phones. Apple sold 23.5 crore phones during this period.
5 points due to which Pixel is not very successful
- Limited availability: Pixel phones are not available in all countries. Problem with service center also.
- High price of phones: Pixel phones are generally more expensive than other Android phones.
- Lack of marketing: Not spending as much money on marketing as other manufacturers.
- Identity Crisis: Google's phones do not have a strong identity like iPhone and Samsung.
- Software Intensive Approach: Google uses pure version of Android in its phones.
Despite these challenges, however, Pixel phones have a large number of loyal fans who appreciate the company for providing a pure Android experience. Google is now increasing the availability of its Pixel phones in more countries. Apart from this, it is making major changes from AI to camera. Therefore, it is possible that sales of Pixel phones may increase in the coming years.